Marketing has always been perceived as expensive and complex. Print media continues to be a very important part of a brand’s marketing activities. Although digital marketing has taken over most of the marketing activities, print media continues to remain a very effective medium of reach and communicating with your target audience.
Whether leaflets, pamphlets, personalized presentation folders, brochures or simple cards, letterheads, etc., investing in print media remains inevitable. With presentation folders becoming such a trend, business printing costs seem to have risen, or so businesses feel! Services like A4 folder printing and presentation folder printing in the UK have come a long way in helping brands boost their brand reach and create a sustainable brand image.
While print media is still believed one of the most credible types of marketing, it is very important to save costs wherever possible.
Few ways you can cut business printing costs
Print only what is necessary
As obvious as this might sound, print only what is necessary. Do not indulge in over-printing. Many companies fall into the trap of excess printing, only to end up with overstocking and wastage. When talking about marketing materials, print fewer amounts. This helps you capitalize on a particular campaign and make result-oriented changes in your next print run. This results in helping you make your marketing strategy more flexible and efficient.
Printing in smaller amounts helps you monitor how well your print material is promoting your brand. By measuring audience response and analyzing how well the objectives are fulfilled, you can make modifications and alter your print material for the next time you have something printed.
This technique helps a lot in custom A4 folders and A5 folder. Presentation folder printing is a one-time investment. So if you invest time in designing it well, you will save a lot of money in the long run.
Find the right print company and batch print to save money
Finding the right printing company is very essential. You must invest time in looking for a printing service provider that is well-versed with your field or your industry. You can do so by learning about what your clients of a similar industry or your competitors do. Paying attention to who your printing work goes to is very important when trying to save business printing costs. Moreover, it is better to keep all your printing jobs under one roof. Along with offering bigger discounts to valuable customers, business printing companies also reduce per-item costs if and when you have something printed in large quantities. You must pay close attention to this aspect when planning your budget for print media printing for your brand. You can also speak to your accounts manager to understand how much money you can invest.
Be efficient with the color you use
Creating full-color artwork is the most cost-effective way of printing. The developments of lithographic printing and digital printing technology have changed the way the printing business operates. Times have changed and it is no longer cost-effective for printers to wash down and create different printing plates for individual colors. Moreover, these days Spot Colors are generally classified as special processes and if you want to reduce business printing costs, you must stick to CMYK.
Choose your paper wisely
The paper you choose for your materials plays a vast role in determining how much you will end up spending or how much you will end up saving! The thick glossy paper might seem very appealing but might prove to be a very expensive choice when you have to print in quantity. For example, printing custom A5 folders, A4 folders and other kinds of presentation folders have a larger requirement of extravagant paper as compared to printing pamphlets and brochures. This is why you must choose paper wisely for all kinds of materials. Remember, if you opt for a lightweight, light finish quality paper for the wrong kind of print media material, it might adversely affect the way your audience perceives your brand.
Be very careful when choosing paper. Printed presentation folders in the UK are generally of good quality paper, but then again it all depends on the company’s objectives and the budget.
Minimize in-house printing
In many offices, printing is practically unavoidable. This inevitable aspect may be difficult to avoid but it definitely can be minimized! You can shift to emails majorly and request the employees to communicate and share documents digitally whenever possible. Another way is to preview the material before pushing the print button. This way you will save a lot of ink and paper and thus, a lot of money!
You must also ensure to keep your data crisp and precise. Whether presentation folders, brochures, pamphlets, or any other form of material, keep your data to the point. This not only helps save printing space but also helps your brand convey its message in a faster, more effective manner. Apart from this, opt for good colors and go for a wise color combination. A folder printing company can give you the best advice on how you save printing costs. Good designs not only make your material more impactful but also help you save a lot of money. Pay very close attention to all minute aspects like fonts, designs, themes, ink, content, and everything else that makes up your print media material.