When you are creating a banner for your event, you have to keep in mind that you have just a few seconds to catch somebody’s attention and have them acknowledge the message that you are trying to put out. Creating a banner is actually a really tricky thing to do. If your letters are too small, they will blend into everything and people just won’t look at them. But on the other hand, if there is too much text, people just won’t read it. But with some guidance, you will be able to create amazing banners that will get everyone’s attention and convert your target audience into consumers in no time.
Go Big or Go Home
The most important thing that you need to keep in mind when you are creating your own banners is the font size. It needs to be big and very easy to read. You need to think about the scale of your banner as well as the distance that people read your banner from. There are a few things that you need to consider when creating one:
- How high the banner will be
- How far away it will be
- Is it a well-lit space?
A general rule of creating banners is that the letters should be about 10 inches high for 100 feet of visibility. So, if your banner is on something like a freeway, you should have much bigger letters than a banner that would be in a walking area.
Content Key
As we have mentioned above, when you are creating your own banners you need to ensure that you are getting your message across in just a couple of seconds. If people have to stop and read the whole banner you won’t get many people interested in your business. With that being said, you need to keep your banner clear and simple. The general rule is that you don’t have more than 15 words on your banner and you can choose between two things. You can either have three lines of text that are made out of five words or you will have five lines that have three words per line. Make sure that you are adding all of the relevant links, social media pager or just your info. There is no point in having a banner if people don’t have a way of contacting you.
Design is Very Important
Something that not a lot of people will actually do is think about the background of a place where the banner will be posted. That is important because that will help you choose a contrasting colour to make the banner pop. You should also choose colour combos that will have the maximum impact while still being easy on the eyes. It is best that you go for colour combos such as red and white, black and white as well as white and blue. Another thing to keep in mind when getting ready for banner printing is that they have the right colour presets on. Sometimes colours will show up in different shades on other programs.
Size Matters
Even if you don’t know where your banners will be put up exactly, make sure that the size is right. There needs to be enough space or that it is not too small so people can’t see it. It needs to be the right size so people can see it and read it. While neon signs rely on their imaginative designs, banners rely on their size.
Think About The Weather Conditions
Before you get your banners printed make sure that you are thinking about the spot they will be hung on. If you are planning to use your banner outside make sure that you are choosing materials that withstand the conditions. You can also design them so the weather conditions make them even better. If you live in a place that is windy, you can utilise the wind to make the banner more visible by choosing to print it on materials such as mesh so it flows with the wind. When you are creating DIY banners you need to keep in mind that they are the most important part of offline marketing. Banners will help you get more traffic without spending a lot of time on it. You can let your creativity take over. Think outside the box and you will create the best banner ever.
