You must have been tired of hearing about the holy importance of content in digital marketing. Yes, content is important. There is no denying it. Most of our online economies are driven by a continual supply of content.
There is however a need to understand the role of content on a deeper level. You can’t just become a big blogger or influencer by mindlessly posting content on your blog and social media platforms.
This strategy may have worked five years back. It may even work now, but the level of effort you will need to invest will not have a great payoff. If you could earn $5000 in ad money by posting 1000 blogs on your website, your earnings potential would probably be at $1000 now.
Is it really worth all the effort?
No, content alone is not enough. You need to have a smart strategy to bring content in front of the right people.
Understanding quality and fatigue
The old dogma of SEO and blog content was simple: push more content and impress search algorithms. The game has changed now. Search algorithms don’t simply rank you high if you post content every day. The quality of your content is also important.
How does one measure quality?
One rule you can apply is checking if your content is derivative or unique. Derivative content in simple words refers to anything that resembles other published literature online. If you search digital marketing on Google, you will find that all top websites are essentially discussing the same thing. This is a simple case where websites are more or less writing the same content.
Google does not like derivative content. You may not face penalties for writing derivative content, but you won’t get any rewards either. You are essentially wasting your time if you produce derivative content mindlessly. A better idea is to sacrifice your content frequency to research new & engaging topics.
You can refer to popular forums and platforms to find new content ideas. It is better to wait to write a blog on one unique topic than to spend hours writing four derivative blogs.
Videos and podcasts: Dealing with new forms of content
As long as you keep writing good content, you don’t really need to worry about the impending rise of videos and podcasts.
There is a lot of fear-mongering in the blogging community about the doom of blogs due to the ubiquity of videos and podcasts.
However, good content always finds a way to win out.
This doesn’t mean you should completely forego the idea of delving into video and audio content.
These mediums are showing great promise and offer content creators the chance to truly create a brand of their own.
You can thus focus on developing your brand in more interactive mediums.
Content marketing is not a simple matter of promoting the content you create. It also involves the strategies you adopt in order to create unique content.
It is not really possible to create good content without training. DelhiCourses.in is a great place to take up a digital marketing course in Delhi and learn the art of content writing.
About Gaurav Heera
Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses.in, best and affordable digital marketing institute in delhi.