Choosing the Best Brainstorming Software for Your Company

Poor business communications cost small companies $420,000 per year. And for companies with more than 100,000 employees, this number rises to $62 million. 

One of the biggest ways your company can lose time and money is through poor company brainstorming. If your team isn’t on the same page when you’re working on a new project for an important client, you can be sure that the project won’t succeed.

Even worse, your unhappy client could leave you a bad review and caution anyone else from hiring your company ever again.

But by using company brainstorming software, you can make sure that everyone on your team starts the project on the same page. And by creating a collaborative environment, you’ll also help raise employee morale and motivation.

Want to learn more about how to choose the right company brainstorming software? Below is everything you need to know!

Consider Your Team Members’ Learning Styles

Before you go about choosing digital workspace software, you need to consider who will be using it to brainstorm. Will it be your entire company? Or just one team?

Once you know who will be using the software, think about their learning styles. If you don’t know, check with each team’s manager or the employees themselves.

The employees in a creative department or team may be more inclined towards visual learning, for example.

For these kinds of teams, having visually-focused brainstorming software that has lots of space for charts and drawings would help this type of team focus and get results faster.

Choose the Brainstorming Type

You also need to know what’s required of your team so you can see what functionality you need your software to have.

First of all, think about what the employees in each team will need to brainstorm effectively.

For example, let’s say you’re a sportswear company. If your design team needs to brainstorm, then they might like whiteboard software where they can draw their ideas on a blank canvas.

But if the marketing or financial teams need to brainstorm, they might prefer to use software that lets them run figures through plenty of charts and bar graphs.

You also need to think about whether different teams or different departments will need to collaborate with other teams or departments.

This is also another reason why brainstorming software is better than a physical brainstorming meeting, as you may need to meet with departments from other office locations, whether that’s in another state or in another country.

Take Note of Collaboration Features

Next, decide on what collaboration features are a must-have for the software you choose.

Each software has its own strengths and features. For example, features that help with online collaboration include video conferencing, polling, and chat. When picking software, make sure to check what collaboration features it has and get more info.

Using polls is a great idea if you need to get opinions in real-time. For example, if your company has to approve a new design, budget, or deadline, you can create a poll for each item to save time. You can also make it anonymous to encourage everyone to give their honest opinion.

If you have lots of team members and don’t have time for everyone to talk during a video conference, then chat is an excellent collaboration feature to have.

And if your team is often on tight deadlines and needs to make quick decisions during meetings, consider getting software that has a timer on it, so everyone stays on track.

Campaign and Organization Features

If your brainstorming tool has a campaign feature, then this can make it easier for you to organize brainstorming sessions.

Instead of sending out emails by hand for these sessions (and flooding everyone’s inbox), you can send invites through the software. 

You can also configure the software to send more than one round of invites, organize your teams into groups, and even let everyone vote for ideas.

While configuring the software might take time, the process becomes automatic once you set everything up. This will save you a lot of time in the long run.

Free Trial Option

Even if you get the best software for brainstorming, it’s best to choose software that lets you try it out for free.

This is because brainstorming software might look great on paper, but you don’t really know how your team will fare with it until they try it.

Getting a free trial is also important because you need to see that everyone on your team can use the software.

This means that it should be compatible across various devices and browsers, especially if your team is working from home.

Choose the Right Payment Plan

Finally, make sure the brainstorming software you pick has a payment plan that works for your company.

If you’re just starting out with new software or you’ve never used brainstorming software before, see if you can start by paying monthly. This way, you can cancel and move on to different software if you need to.

When choosing a payment plan, pay close attention to how many employees can use the software. They might also divide the payment plan by the number of days you can use the software per week.

If you need to have an external person like a consultant come in and use the software, then you may have to pay more. Always make sure to factor these extra costs into your budget!

Take Your Projects to the Next Level With Company Brainstorming

If you go about company brainstorming the right way, you can help your team stay on track, be productive, and satisfy your client’s wishes from the start.

And not only does the right online brainstorming tool help your team do a better job, but it can boost everyone’s morale because they’ll be truly collaborating and working together as a team.

Found this article helpful? For even more helpful business tips and tricks, be sure to check out the rest of our site!

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