When it comes to SEO, Keywords act as a first base. If nobody searches about what you are writing, you will not be able to generate traffic from Google. Sure, you could try but that isn’t going to bring any benefit.
Now, you may see a lot of “click here” websites on the internet that will feed you bogus information. However, we have added a sound method of doing keyword research in this article.
1. Brainstorming “Seed” Keywords:
This process is the basis of the whole thing that we are planning on doing. Finding seed keywords comes in very handy as it allows you to be able to develop an in-depth understanding of your niche and allows you to identify your competition.
Regardless of what keyword research tool you use, every keyword research tool asks for a seed keyword. This allows them to further generate a huge list of potential keywords.
If you are providing a service or running a business that you want to promote further, finding seed keywords is rather easy. Just assume that you are a customer and what will you type in a search engine to find the services that you offer.
However, seed keywords are only good for finding better keywords. If you use seed keywords, you will not see anything interesting happening.
2. Look For The Keywords that your Competitors are Working with:
Much like any other field, if you want to succeed, you have to study your competitors and what they have got going. This is considered the best way to do keyword research. However, to be able to do that, it is essential for you to identify your competitors.
At this point, the list of the seed keywords that you brainstormed will come in handy. Search Google for one of your keywords and see who turns up on the front-page.
However, if you are unable to find any top competitor with a seed keyword, then it is ideal to use “autosuggest” queries.
Once you are done finding the websites that fit the criteria, you can add these websites to an Intelligence tool.
There are many, but we prefer using Ahref’s Site Explorer. This will allow you to see their popular pages and you will be able to see the estimated monthly traffic as well.
3. Using Keyword Research Tools:
When you study your competitors, you can end up finding a lot of keywords that can prove useful for you. However, there are still a lot of keywords that remain unexplored, and to find them, you can use Keyword Research tools.
All of the keyword research tools basically work in the same manner. You add a seed keyword, and they will show you all the potential keywords from their database regarding that specific seed keyword.
If you are looking for the best and a free keyword research tool, you can choose Google Keyword Planner.
A keyword research tool will show you all the related keyword ideas. However, The free research tools come with their limitations and this is why you should use paid tools to generate the best keywords.
4. Studying your Field:
At this point, you have learned everything that you need to be able to generate a gazillion keyword ideas. However, the process of creating accurate keywords requires you to develop a better understanding of your field.
Not having adequate information about your niche can keep you at a disadvantage and even after so much struggle, you might end up with crooked keywords.
To study your niche in more depth, you can go on the internet and browse through the forums of various industries in your niche, group sites, and Q&A sites.
Doing so will allow you to find more things about your field and will also help you in generating more traffic and customers. After all, one never stops learning, right?
Keyword researching can bring you a lot of benefits which is why is it is imperative that it must be done right. Here is the best method that you can use for doing keyword research.