Let’s discover the most important and attractive aspects of AR and VR used by Ecommerce to improvise the customer journey. Technology is a boon and blessing for business. Modern technology provides more customer engagement and promotion to our brands and increases sales by attracting more customers. Modern Technology is not just changing the market flow and sales; technology like Artificial Intelligence and Virtual Reality is touching the core human experience.
In the era of progressive technologies, we all manage most of our shopping tasks using mobile applications or websites. With the help of Ecommerce app development, many apps are already available to make our market experience more convenient. With the introduction of AR app development, applications with AR and VR features are providing a shopping experience in a much more fun way. Now shopping is not just convenient but a whole new improvised customer journey in real-time by trying the products virtually.
What are Augmented-Reality and Virtual Reality:
Augmented-Reality is an interactive experience of a real-world object or environment enhanced by computer coding. It has three basic features: real-time interaction, real and virtual worlds, and 3-D registration of real and virtual objects. It adds a digital element to a live view.
What is Virtual Reality?
Virtual Reality gives a realistic feeling to the user. The user can look in a different direction as they are actually into that interface. The best example of Virtual Reality is 3-D movies and games.
AR and VR stand for Augmented-Reality, and Virtual-Reality has a huge craze in ECommerce. It gives a better customer experience by defining, developing, and deploying the product.
These technologies blurred the thin line between the real and virtual-user experience.
1. Real-life Product Stimulation during Virtual Shopping:
When customers want to buy a product, they always look for the best quality product and try to choose the best fit and best option.
Imagine buying a lipstick shade as per the occasion and dress colour to fluent our looks more elegantly. Going to a store and trying different shades will be exhausting. And ultimately they will end up leaving the store or buying something which will not meet their expectations. Due to such events, the clients will be disappointed and avoid coming to your store next time.
Using AR and VR, you can create a visual store where the customers can try your lipstick virtually among all available shades. By using the AR-VR interface, the customers will be able to shop for products online through the real-life interface and try them virtually. Retailers can overcome the physical limitation of products and offer access to every product. Leading to more customer engagement and, therefore, more sales.
2. Convenient and Less time-consuming
With VR and AR technology, customers can explore more products in less time by searching for and trying them virtually. The searching and making payments cut down the time frame in a shorter period. With the introduction of these technologies, Customers can discover and explore the product from the comfort of their homes without the need to visit a real store. It also provides a virtual landscape of projects.
When you give more options to the customer in less time with comfort, they are likely to buy more products than their wish list, which will ultimately add to your store’s profit. It will be more profitable in less time.
Products in the market using AR/VR Technology:
Snap-City Painter: By using AR tools, his app provides users to virtually spray paint over streets and walls. Decorating them with pre-created murals.
IKEA Studio App: Ikea studio app previously provided the features to place furniture in the room. Now, this app enables the user to capture the entire 3-D room plans and redesign them using the LiDAR Sensors in I-phones.
Total Immersion: This global company serves only some top brands like Toyota. EBay, and others by providing virtual try-on and effective AR solutions for Ecommerce.
Blippar: Blippar is a platform that creates compelling augmented reality experiences. Blipper specializes in AR app development and web application. It made the first AR digital ad platform and helped retailers use AR to reach out to more customers through Newspapers. Ads, enhanced texts, and many more.
According to the research of CCS Insight, AR smart glasses were worth $1.2 billion by the end of 2018. While 24 million VR devices were sold globally. As per Statista, the AR/VR headsets reached 5.5 million, and by 2023. At is expected that industrial uses of AR-VR will be three times larger than that of consumers.
As per recent studies, AR/VR technology will create a buzz in the industry. And consumers will likely buy products from brands that use immersive technologies. AR and VR can enable consumers to touch, feel and experience the product in real-time, virtually. And can completely change ecommerce and transform online shopping.
AR and VR are the future of online stores.
