Best Ways to Fix an Amazon Sales Slump

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Third-party sellers are increasingly required to make the most of every sale on Amazon and stand out from other sellers in the saturated marketplace.

While it is normal for sales to see slight increases and decreases due to the changing nature of the marketplace, sellers need to be proactive to avoid sales drops that could have a significant impact on their bottom line. We have identified the top eight ways to increase Amazon sales depending on the root cause.

1. Regain Amazon Buy Box Share

Sellers experiencing a slowdown in Amazon sales are most likely due to the fact that they have lost control of their Buy Box placement. Competitive sellers should pay attention to products competing for prime positioning, as over 80% of Amazon’s revenue comes through the Buy Box.

There are many variables that can affect the Buy Box, and some of them have more weight in Amazon’s algorithm. It’s important that you focus on the factors that will have the greatest impact on your business’ performance. 

Check your product listing to see if there is anyone trying to fulfill your order. You may be competing with other sellers for the Buy Box. You can also view your Seller Central account to see if the Buy Box has been retained.

2. Understand Your Products’ Seasonality

Researching seasonality trends, which may have an impact on a product’s sales velocity, is an essential step in scouting new products. Unfortunately, many sellers neglect this step. Tracking monthly, quarterly and annual sales by SKU is a valuable tool to implement in your business. This will allow you to identify seasonal shifts quickly and plan ahead for the next year.

Retailers that sell school supplies can expect to see an increase in sales in June/ July as students return to school. Ice melt sellers will also experience a sales slowdown in summer. Sellers should have plenty of inventory before Prime Day, Black Friday and the holiday season.

3. Maintain Positive Customer Feedback

The Amazon User Study 2018: Getting To Know Your Customers eBook showed that nearly 90 percent of Amazon customers wouldn’t consider buying a product with less stars. A further 79 percent of respondents said they check third-party sellers’ ratings before making a purchase.

Sellers need to be proactive in order to avoid negative reviews and amazon seller feedback. One bad review on a product listing could turn away potential customers, or worse, prevent existing customers from purchasing again. You should be patient and resolve any issues or mistakes within 24 hours. Also, keep an eye on reviews.

4. Improve Amazon Product Visibility

Amazon’s sales drop is due to the fact that your products aren’t showing up in searches or aren’t visible on the marketplace. Sellers need to optimize their Amazon listings with relevant descriptions, high-resolution product images, and accurate keywords.

Sellers should aim for their store to be on the first page in searches for their products. They should also participate in Amazon PPC ads like Sponsored Product or Headline Search Ads to increase product discovery to new customers.

5. Keep a Campaign Calendar

To be able monitor their performance throughout the year, it is important that sellers set goals. It’s easy to forget important dates when there is so much else going on. A sale or promotion ending without your knowledge is another reason for Amazon sales drops.

Did you run a holiday sale with a discount on certain items that ended on December 31st? This could be why January sales were slower than usual. You may also notice a drop in traffic and sales if your ad is expired on Facebook or any other social media platform. It’s crucial for sellers to keep an internal calendar that includes all the promotions scheduled for the year. This will allow them to be aware of any changes or lifts due to holidays or promotions.

6. Optimize Your Fulfillment Process

It doesn’t matter if you fulfil your orders via FBA or FBM, SFP or a combination, it is important to streamline the fulfillment process in order to avoid any issues for end users. It is important to keep enough stock of the most popular items in your inventory so that you can win the Buy Box and retain customer loyalty.

7. Maintain a Healthy Seller Account

It is crucial to build credibility as an Amazon seller. This will help you increase your Amazon sales. Show that you are able to provide excellent customer service and avoid shipping and logistical problems. Sellers need to check their Seller Central metrics each day and take the necessary steps to ensure healthy order defects, cancellation rates and late shipment rates. To make a difference in their business’ profitability, they should concentrate on the most critical performance metrics.

8. Ensure Your Pricing Is Competitive

Amazon shoppers still consider price to be the biggest factor. The total price of the product plus shipping is an important variable in Amazon’s Buy Box wins. Sellers need to set prices that are competitive to compete with other sellers selling similar products. A machine-learning solution automates your pricing and determines the optimal price for each item in your catalogue. This allows you to focus on your business goals.

Read More : Proven tips to find products to sell on amazon

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