Advantages Of Integrating Counterpoint POS With Shopify

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Shopify is a specialized e-commerce platform that gives you the tools to build your online store. Counterpoint POS, on the other hand, is a retail management system that seamlessly integrates your front end and back office.

Together they are more impactful to retail success than either of them alone.

Running your Shopify store independently from Counterpoint POS is time-consuming, costly, and a drain on your resources. Integrating them unifies your online/offline systems and optimizes them to run your overall business.

In this article, we’ll understand the various advantages that underlie the integration of Counterpoint POS and Shopify.

This Article Covers

  • Advantages Of Integrating Counterpoint POS With Shopify:
    • Omnichannel Commerce
    • Automated Inventory Management
    • Automated Order Management
    • Shopper Management Automated
  • Wrapping Up

Without further ado, let’s get rolling.

Advantages Of Integrating Counterpoint POS With Shopify

1. Omnichannel Commerce

(Brick-and-mortar + Ecommerce = Omnichannel)

According to McKinsey Research and Harvard Business Review of 46,000 shoppers:

7% of customers were online shoppers only,

20% were store-only shoppers; and,

73% used multiple channels.

So if you really want to expand your business, it’s not feasible to just open a shop and wait for customers to enter on their own. Being where your customers are is important.

Together, physical stores and digital technology are more impactful to retail success than either of the channels alone.

Since it’s not a piece of cake to separately handle your brick and mortar along with an online store, it’s imperative that you connect all your sales channels and make combined omnichannel commerce.

This will help you provide your customers with a unified customer experience across channels.

Customers can now buy online, pick it up in-store, or even make a purchase in-store or online and have it shipped anywhere they want.

Integrating Shopify with Counterpoint POS software will give you the benefits of every channel operating at its peak performance.

2. Inventory Management Automated

(Supply Chain & Inventory Synchronization)

With an eCommerce to the POS integration, you can bridge the divide between your inventory and supply-chain, product availability, and sales history across channels.

So, you can directly see your online and in-store inventory from one unified, connected system. Your inventory against orders will always be up-to-date in all the channels and be entirely in sync.

You can easily avoid the countless hours lost to manually adjusting inventory levels, entering online sales and customers into your POS system, and vice versa.

3. Automated Order Management

(Customer Sales & History Synchronization)

Integrating POS systems and e-commerce sites allows you to synchronize customer data and sales history across channels and provide faster and more effective customer services.

Centralized customer data and sales history enable your sales team to suggest selling or adding products based on customers’ previous purchases. So, you can provide a more personalized experience to users and improve customer experience, thereby increasing customer loyalty and revisit rates in stores and online.

Data synchronization also provides greater accuracy in your reporting and is essential for data security and compliance standards.

4. Shopper Management Automated

(Always Connected & Selling To Your Customer)

With more & more shoppers doing online research before purchase, the shopper has likely interacted with the online store in some manner before visiting a brick-and-mortar location. Regardless of the channel, today’s shoppers expect merchants to personalize their shopping experience by knowing their past interactions with the brand.

Integration and resultant synchronization of data will help you understand the shopper’s needs based on their online behavior and provide a contextual experience in-store, thereby significantly improving customer engagement.

Wrapping Up

Shopify and Counterpoint POS integration is a ready-to-use solution that unifies your offline and online retail stores.

By providing omnichannel commerce along with an automated inventory, order, and shopper management system, you can:

  • Better your customer reach
  • Significantly improve your customer experience and loyalty
  • Increase sales and traffic
  • Improve the data collection system

So, what are you waiting for? Contact 24sevencommerce, your trusted integration service provider, and leverage the power and flexibility of the Shopify eCommerce platform to integrate directly with Counterpoint POS.

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