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A brief introduction to digital marketing

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Digital marketing is basically the part of online promotion, which uses web and internet based technologies including mobile phones, desktop computers and various other internet based platforms and technologies. This type of marketing includes search engine optimization, social media marketing, Pay per click advertising, video marketing, and e-mail marketing. Today, online marketing is very important for every business. It has become a vital part of most businesses today.

The reason behind it is that internet marketing gives you the ability to reach potential customers without having to leave your home or office. With this, you will be able to increase your customer base as well as get feedback on what your consumers need and want. For instance, if you are running an insurance company, your online marketing strategy should focus more on attracting customers through providing great deals and low rates, while at the same time, providing excellent customer service. Digital marketing or online marketing can be divided into two major categories: Search engine optimization and Pay per Click marketing.


Search engine optimization (SEO) is considered to be one of the most popular forms of internet marketing because it enables you to rank high on the search engine result pages. By ranking high, this means that your website will be easily visible to users searching for particular keywords. For instance, if someone searches for ‘acoustic guitar.’ You can start your business by presenting your products on the first page of the search results page and generate lots of organic traffic.  As part of online marketing, you will also need to employ SEO techniques in order to drive traffic to your website. One of the best SEO techniques you can use is called Link building. In link building, you will need to build relevant one way back links to your website by adding relevant articles, blogs, and websites to various search engines.


On the flip side, Search Engine Marketing or SEM involves a number of different techniques which combine to help improve the ranking of websites in search engine results pages. The reason behind this is to provide internet users with higher quality results based on their searches. SEM can include pay per click advertising, article marketing, and social media marketing. You can hire various experts who specialize in different aspects of digital marketing to drive traffic to your website. However, it is still important to understand how these techniques work.

Pay per click

On the other hand, pay per click internet marketing works by bidding on a keyword or phrase and hoping that a user will click on your advertisement. By bidding on these keywords, you will pay the search engine optimization company a fee every time a visitor is redirected from their website to yours. In order for your campaign to be successful, you must carefully choose the keywords you will bid on because too general will not bring you any traffic. In addition, too specific will likely drive your visitors away.

Facebook promotion

Another way in which you can effectively use what is called social media to attract customers is by using Google AdWords and Facebook Ads. These advertising platforms enable you to advertise your products to potential customers based on the interests they already have established. For example, if a potential customer is interested in learning more about transcription, he/she may be more likely to purchase a product related to transcription from your website. Similarly, if a potential customer is interested in fitness, then using Facebook ads to advertise that particular interest will be more effective than trying to sell them an exercise machine. The key to use social media in what is known as online marketing is to find the niche that is currently popular and that is not being covered by the competition.


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