Marketing and PR are dependent on each other. Their actions and results affect each other’s performances. A good PR outreach campaign can help with better marketing. Good sales can boost PR ties and create a good name for the company.
They should realise this and find more avenues upon which they can work together. These days, many online pr services are available that work in conjecture with marketing and other divisions of a company.
7 Areas of Cooperation
Some areas where PR-Marketing forces can make a difference by joining hands are:
- Releasing New Products
This is the classic example of uniting both these branches. A solid PR campaign for a new product can boost sales. Good marketing strategies can strengthen PR ties and the image of the organization. This can help an organization leave its competition behind.
- Unexpected Crises
Certain circumstances can take the company by surprise. It can lead to a drastic fall in sales and raise questions about a company. The covid-19 pandemic is a prime example of this. A strategic campaign led by the PR and Marketing divisions can go a long way in restoring public faith and restarting sales.
- Honourable Events
Anniversaries and celebrations that are significant to the company are great opportunities. PR and Marketing divisions can utilize such events to launch massive campaigns about the products of a company. A synergetic move shown by them here can turn new leaves for a company.
- Market Research Initiatives
They can serve as an excellent tool for PR-Marketing partnerships. People may think that there is no role for PR in such an initiative. That is incorrect. PR involvement could turn an otherwise textbook research initiative into an exciting story. This also involved little to no costs.
- Influencer Campaigns
These campaigns involve celebrities who face the camera and interact with the public to sell a company’s products or services. A complementary relationship between the PR and Marketing departments is a must here. The marketing department takes care of the primary sales idea that is to be conveyed. The PR department delivers that idea through influencers in which the company intends to.
- Coordinated Message Deliveries
All the limbs of an organization must move in unison. Lack of coordination can make customers and investors lose trust. All the departments are responsible for their campaigns and tasks. These tasks must convey the same ideas and messages about the company. Uncoordinated marketing and PR campaigns can raise doubts about a company.
- Brand Revamp
Sometimes certain brands and their products may completely lose their hold over the market. All’s not lost for them. A well-coordinated marketing and PR advent can turn the whole thing around. It can clear the air and provide a bright future for the product.
There is a lot of availability of an online pr agency in Delhi and other cities as well. The PR-Marketing duo is a highly underrated one. The potential it holds is massive. Their coordinated functioning can make a company reach great heights.