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6 Steps To Launch A Successful Mobile Application

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Want to launch a mobile app but don’t know where to start, or how to finish? We’ve got you covered. In this article, we briefly discuss the steps that will help you launch a successful mobile application. Let’s get started.

Ideation of the app

The first and foremost step of successful mobile app development is conceptualizing the software. This is when you must brainstorm the functionalities and objectives of your app. Then, extensive market research will enable you to gather information on what the latest mobile app trends are, what your competitors are doing to stay relevant and how they are doing it.

At this initial stage of building your app, you must also focus on what your development strategy will be. One of the most important questions you have to ask yourself at this point in time is, what mobile Operating System (OS) will you be launching your app on. The two most popular platforms are Android and iOS. Once you’ve got it all down on a document or paper, you’re ready to move on to the next step.

Designing the UI/UX

In this phase of developing your app, you must focus on what your app will look and feel like. User interface and user experience are two factors that shape up your app for easy use. The more minimal and uncluttered your app is, the easier on the eyes and more functional it will be. Selecting theme colors and icon styles are vital tasks during this time.

It is not enough to just visualize the app. Creating a prototype of the app that has a responsive UI and UX improves your team’s understanding of how the app works. It gives you and your designers a clear idea of where the app’s navigation buttons are placed, how uniform the colors and more. On finalizing the design and experience of your app, you can move on to the development phase.


This is the part of the app development process where you will need to begin coding the app. You must choose your tech stack depending on what type of app you will be creating. The three types are native, cross-platform, or hybrid. If you’re developing a native Android app, then Java is the language you will be using. And if you’re pursuing native iOS app development, then Objective-C and Swift will be your primary programming languages.

Implementation of features like push notifications, analytics, advertising model, security protocols, and more should be done in this stage. It is important to consistently test the integrity of your app as you keep coding for it.


The next step of launching a successful mobile application is testing it. Depending on what OS and device you will be launching your app on, you will have to test the following specifics in the app:

  • Features
  • Compatibility on the designated Operating System
  • Screen resolution
  • Responsiveness and more

A popular way to test the features of mobile apps is to use emulators. They set up an OS environment and allow you to interact with many components of your app. It is also crucial to test the configurations of the app such as network configuration, device configuration, OS configuration, and more. Rigorously test your software during mobile app development. After you achieve a satisfactory result, it’s time to launch the app.

Launch your app

Now, you’re all set to launch your app. But before you proceed to publish it on app stores, run a final check on all your app’s functions. Then submit the finalized build to Google Play Store or the Apple store, or both. Ensure that your app follows the guidelines of the app store you want to launch your app on. Additionally, ensure your app’s analytics is working. So then you can monitor app usage, collect app logs, and more.

Consulting a highly reputed mobile app development company will improve the chances of your app getting accepted into the app store. Furthermore, it also speeds up the acceptance process.

Post-launch maintenance

Finding a place for your app on app stores isn’t the end of its journey. It is only the beginning. After your app is live in the stores, you must focus on keeping your app up-to-date with the latest trends. It makes sure that your app is relevant, and that will engage your app’s users to keep using your app.

Post-launch maintenance of your app should involve deploying an effective app marketing strategy. Spread the word about your newly launched app on social media, press, and on more such mediums. Keep monitoring your app to identify bottlenecks and shortcomings. Thereafter, you can optimize them. Consistently release software updates that will improve your app with better security protocols, features, and more.


Building and launching a mobile app all on your own can be extremely overwhelming, especially if you are just starting out. I highly recommend hiring top-notch mobile app development services to craft your app. If you’re looking to hire one, SmartPoint is an excellent mobile app development company for the job. They have a seasoned team of mobile app developers and designers who build extraordinary apps with incredible features at cost-effective prices. Contact them to know more.


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