Promo codes have been there for quite some time. In most cases, they are usually used to give customers that little push to convert and buy more. It is said that most shoppers who receive promotions, personalized coupons or even recommendations while shopping typically spend more. This means that business people are bound to benefit from these promo codes. If you are in business, it is imperative that you know how to utilize promo codes so that you can earn more profits. Here are the various ways to use promo codes to boost your sales.
1. Use personalized offers to target the right customers
One of the basic marketing strategies that have worked in the recent past is personalization and segmentation. However, most marketers are poor in these undertakings. Luckily, the email marketing platforms now have personalization and segmentation features that you can use to send promo codes to customers.
To start with, you can collect several emails from your customers and then send them promo codes based on how you know them. For instance, those customers celebrating their birthdays can be sent promo codes for a product that has a special offer. By doing this, these customers will feel appreciated and loved. Consequently, they will buy the product and thereby enable you to earn some profits.
2. Send promo codes at the right moment
You should not only send promo codes to the right customers but also send them at the right time. For instance, you can consider sending promo codes during the low season. By doing this, you will make your products more attractive to different customers out there. In addition, you can send these codes during the peak season or during holidays. By doing this, you will motivate your customers to choose your products over those of your competitors.
3. Be tactful with expiration dates
It is no secret that customers fear missing out on great deals. After all, it is the wish of everyone to save a few bucks here and there. If you are able to become tactful with the expiration dates, you can actually motivate your customers to act on impulse. For instance, you can use phrases such as ‘Expires Today’ or ‘Today Only’. By doing this, you will be able to create some sense of urgency. Consequently, customers will rush to buy the labelled products on the go.
4. Reach out to first-time shoppers
Sometimes, first-time shoppers might be spoilt for choice whenever they have to choose different products in the market. To attract such customers, you should consider sending them promo codes for the products they want to buy.
By doing this, they will find your products more attractive and thus buy from you. In fact, this strategy can help make them to become your loyal customers in the long run. All you need to do is to market your promo codes, and you will be good to go.
5. Try to surprise your best customers
Although luring new customers is a good idea for your business, it does not hurt to surprise your loyal customers. Remember that these customers have been purchasing different products from you for quite some time.
If you are able to reward them with promo codes, you can be sure that they will feel valued and loved. Such acts of generosity pay back as these customers can send referrals to your business. Eventually, you will be able to make your brand more popular and earn more profits.
Promo codes have proved to be very effective in the recent past. Most business people have used them to their advantage, earned more profits and eventually managed to grow their business. Consider the ideas mentioned above today, and your business will grow exponentially.