5 trends in the communication industry

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1 – Interactive & dynamic screens

Interactive and dynamic display is developing. In the urban landscape, a large number of screens are multiplying, such as: interactive terminals, screen walls, dynamic POS, 4 × 3 and video bus shelters. In the age of images, brands must catch the eye of consumers. The children book illustration video and interactivity are therefore an effective means of communication.
Discover some examples of interactive and dynamic screens:
In Japan, in subway trains, a virtual supermarket allows you to shop by scanning products with your smart phone. The products are then delivered directly to your home.

Some figures for the economic impact of this example launched by Homeplus in 2011 by South Korea: “The Homeplus application, launched in April 2011, has been downloaded 900,000 times since. It is now the first app related to shopping in Korea. Weekly sales are close to $ 28,000. ”
“Windows of opportunity” has developed rear windows for interactive vehicles. Passengers can interact on the windows, for example, writing a digital message on the glass, playing games, watching movies.

Interactive tables and totems that react like giant smart phones: interactive bar counter, interactive restaurant table, interactive google map, etc. The applications of interactive tables and totems are now spreading in various fields: catering, tourism, communication operations, etc.

2 – The many sensations to the touch of printed materials

In the field of printing, paper is renewing and reinventing itself. In addition to papers with infinite colors and more or less dense material, printers can produce reliefs, where sight is no longer the only sense called upon, but also touch.
In the field of printing, there have long been techniques for creating effects of touch on printed media: embossing, selective varnish, creative papers, matt or glossy lamination, hot foil, letterpress printing, etc. Discover the recent innovations in this field.
Here are a few examples:
Creation papers. Hundreds of new creative papers are produced each year to satisfy advertisers. (Textured, translucent, metallic, surfaced papers, etc.)
3D relief UV varnish. The paper also becomes elegant. The letters or shapes are highlighted with a varnish allowing a light reflecting effect: it draws attention to an element. Applied like a classic selective varnish, its much greater thickness allows more possibilities in terms of graphic processing. You can, for example, highlight drops of water and give them a crystallized, almost ‘real’ appearance. For the food sector, the shine of a fruit, for cosmetics, the shine of a nail polish, for industry, to bring out a watch face, etc. The possibilities offered by selective 3d varnish are endless and the rendering is stunning!

3 – Social networks

Social networks are essential in the successful identification of a brand or a company. They are its digital extension.
Indeed, in the digital age, ignoring the existence and importance of social networks is very unfortunate for any company wishing to be visible in its market.
Social networks are diverse. They must be selected correctly to convey a controlled image of one’s business and to reflect a serious image. Facebook and Twitter are the most famous and have the most followers. The Pinterest social network is gaining momentum.
Social networks allow anyone to share their tastes and opinions on anything and everything. And if they think well of a product or support your values, social media followers will not hesitate to share your page and post good comments about your business, or even post the link to your website. on social networks.
And if they don’t like something and they let them know, you can interact with them and try to find out what is making them unhappy. It is a non-negligible improvement path that allows you to gain sympathy capital if you respond with finesse and accuracy to this Internet user.
Social networks therefore make it possible to increase the visibility of a company in its market, to reach new prospects in the same way as word of mouth, to test, unveil and launch a new product and also to interact with its customers. customers and prospects, to build customer loyalty, and finally to assess the reputation of a company.
To control your digital image and get prospects and customers to subscribe to your products or services by promoting them on social networks, do not hesitate to call on a specialist in digital notoriety; a Community Manager, which will feed your Internet pages.
Here are some standards for the use of social networks by companies:
The Facebook page . It allows a company to distribute information for free, but above all to collect “fans” who will help develop the reputation of the company.
Facebook paid ads. To benefit from it, you must first have a Facebook page. So that an Internet user can benefit from the information present on your Facebook page, he must first “like” it by clicking on “like”, which automatically creates a subscription on your page. They then see your news scrolling on their wall. The purpose of these advertisements is therefore to promote your Facebook page in order to attract more Internet users to your page. Advertising will be broadcast in the news of non-subscribed Internet users in order to encourage them to do the opposite. Advertisements are also possible on the right column of the site. Facebook ads thus make it possible to disseminate offers or simply increase the notoriety of the company.
The Linkedin and Viadeo profile . These two networks only group together professional profiles. The subjects are serious and can lead to debate. You register to exchange your professional card, find a supplier, a future client, or a job candidate looking for a professional network, or even participate in inter-professional meetings. Any professional can connect with others, whether they already know them or not.

4 – Product personalization

In our standardizing consumer society, customers naturally feel the need for differentiation and recognition. Brands therefore develop customizable products so that consumers make them their own and differentiate themselves from other individuals in order to stand out from others. This technique is called “Marketing One to One”.
Several major brands use this technique by offering different levels of customization, here are some examples:
Nike Id offers its customers the customization of their shoe. You can choose the materials and colors of the different parts that make up your shoe and also write the message of your choice on the back.

5 – Videos and interactive sites:

Videos and interactive sites are spreading more and more in our audiovisual environments. These new processes allow brands to create a buzz and thus increase their notoriety.
Here are some examples of successful interactive sites and videos:
Tippex has created an original interactive video. After passing the corrector on the You Tube search bar, you can enter the verb of your choice in the reserved box, a thematic video related to your verb will then be broadcast.

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