The world of SEO is constantly changing and evolving. That being stated there are a few things that are still relevant. Keywords, for instance, still matter. So are on-page SEO or using the right kind of title tags All said and done there’s a lot that goes into implementing a sound SEO strategy for one’s business. Thankfully, there are a number of excellent tools that can help you with this. Let’s look at the best ways you can leverage SEO page analyzer tools.
1. Leverage Google Analytics to the Fullest
Digital marketing without using Google Analytics is practically impossible. You can obtain the most actionable data about web traffic from there. For instance, Audience Overview in Google Analytics can show you who are the people who show consistent interest in your offerings and the content that you share. This has the added advantage of clearing any misconceptions that one may have about who really constitutes one’s core audience. You will, in fact, get a detailed break up of the demographics pertaining to the people who visit your website.
Then there is Acquisition Overview, which gives you an accurate view of the success of your online marketing efforts. This is quite comprehensive as it includes information about SEO, social media outreach, Ad Word, and so on. It lets you gauge, how exactly you are faring and what should be your areas of focus.
Site Content on the other hand is a wonderful way of keeping track of the performance of all the site content including your blog. You can do so by analyzing the information pertaining to the kind of content that engages your audience the most and sees the maximum traffic.
2. Use Google Search Console for SEO
The dashboard of the Google Search Console is something that tells a marketer a lot about how their SEO strategy is faring. It informs them about the keywords that one’s site ranks for, the manner in which your target audience interacts with your content, obtain information about how your website ranks with regard to specific keywords, and find out how many of our pages make it to the Google Index.
You can also submit your site for indexing, locate crawling errors and pages that are incapable of being indexed. This is the place to submit a site map as well. You also find out if other sites have linked to yours and whether one’s site has suffered any penalties. Truly, Google Search Console is one heck of an SEO tool that every business should gladly deploy.
3. Use Ubersuggest to Track Competition
This all-in-one SEO page analyzer tool is particularly good at filling you in about your competition. You don’t have to spend long hours or even days searching for content and keyword ideas. Ubersuggest can step up to the plate and do that for you. All that you need to do is to deploy them on your website.
They even offer you a free trial period to check out the tool. You could use that to carry out a full site audit and find out how your site fares from an SEO perspective. That Ubersuggest is recommended by none other than the doyen of online marketing Neil Patel, tells you something about its efficacy.
4. Use Hubspot’s Free Website Grader
This free tool is great in helping businesses discover search engine optimization opportunities. Any marketer or entrepreneur can use the tool to quickly grade their website in terms of its SEO performance. Hubspot has since improved the Website Grader to come up with a more accurate scoring system. More importantly, they have also created a five-part video course that helps one improve a site’s grade. What’s more, they don’t charge anything for it.
5. Put Google’s free Webmaster Tools to good effect
Since Google is the primary search engine, it makes sense to use their tools to improve your website’s performance on their search engine. Google Webmaster Tools(GWT) help you zero in on problems associated with your site. This includes finding out if it has been infected with malware.
All you need to do to leverage these tools is to verify your ownership and insert the Google code in your website and voila, you are on! After you have logged into your account you will be able to access your dashboard. This enables you to get access to all your major sections comprising Search Queries, Links to Your Site, Sitemaps, Crawl Errors, and Keywords- everything you need to optimize your website.
Conclusion
Even though SEO is quite complex and not easy to master, leveraging SEO Page Analyzer Tools is a great help as the handy tips above show you. There is a lot you can do to enhance the performance of your website. Leaving things to chance is not an option at all. An SEO analysis tool can be a great ally to a business in enhancing its online outreach and should be leveraged without hesitation.
