You have superb litigation services that have won many businesses and clients several cases. But that is purely on a brick-and-mortar model. The modern digital world is a different playing field, and you will need new tools to stamp your online presence and leverage this new model. SEO ranking is one of the tools you need, but you must handle it well to achieve your desired results. So let’s talk about the five essential tips you will need to rank your law blog high.
1. Keyword Research
You need to understand that SEO for law firm is essential for online marketing. Implementing keyword research in your content is the first step in ranking your law firm higher. You need to understand that your campaign’s efforts revolve around relevant keywords. So it is essential to take this step seriously since the keywords are at the heart of building a solid SEO.
To identify relevant keywords and phrases related to your blog, you need to use SEO tools like Google Keyword Planner. Doing this will give you firsthand and correct information on your target audience and what they are searching for on the internet. Keyword research helps you gain valuable information and the behavior of your audience.
If your target market is looking for a personal injury attorney, the best way is to target the specific keyword they are likely to search for. It will help if you target something like “Georgia personal injury lawyer” as one of your main keywords. You are more likely to attract more relevant visitors in Georgia looking for a personal injury lawyer if this is one of your main search terms in Google.
Another advantage of implementing keyword research is that you are more likely to discover various legal problems that your potential clients face or questions that they need to ask a lawyer. The trick here is to rank the keyword searches well to bridge the gap between you and your potential clients online.
Keyword research is an essential step before you implement any other strategy online. Use relevant keywords that have minimal competition with a decent amount of search volume.
2. Create Powerful Content
What comes to mind when someone mentions SEO? Most people will first think of Keyword research. Keywords are an essential tool for content creation, but it is advisable not to base your contact entirely on them alone. Over time, Google has become more competent in interpreting inquiries, so its focus is majorly on user intent.
It will be best to write compelling content since it ensures you have valuable information that aims to solve or answer the pain points of your potential client. SEMrush and Answer the Public are ideal tools that can help you generate quality ideas for phrases and topics and not only the keywords. Also, Google is another way that can help you determine various terms that are ranking high on your niche.
3. Quality Vs. Quantity
Focusing on the quality of your content over length is another critical way to help you rank higher with SEO writing. The comprehensive and in-depth range will get Google recognition to provide value to online visitors.
Naturally, your content is more likely to be longer if you cover a topic comprehensively, hence the notion that longer posts rank higher on Google. It will help if you aim your blog posts to be 1000-2000 words.
4. Responsive Website/Blog Design
The design of your website plays a significant role in ranking higher on search engines. You need to ask yourself whether your website works well on a tablet, phone, and desktop computer devices. It would be best and beneficial to your blog or website to amplify your SEO with a responsive website design.
You are more likely to lose potential clients if your blog or website fails to perform well on all devices. Poor user experience leads potential clients to get bored and distracted hence moving to a more functional site.
Suppose clients can easily access your site on another device other than a desktop. In that case, you have a higher possibility of winning a new client because of the pleasant user experience with your site.
A good user experience increases your search ranking, and the opposite is true. Did you know it is possible to have a responsive website or blog? Many people find web design a daunting task. Still, all you need is a professional direction to help you achieve a good and responsive website, which will help boost your online visibility.
5. Write Content for Search Engines and Online Readers
Your content needs to be engaging and easy for readers to internalize. It would be best if your content has a natural feel and flow. Many people make the mistake of writing robotically simply because they are writing for SEO. What benefit and value will your content offer your audience?
Knowing this will help you curate content that is less salesy and more powerful. If you address the pain points of your readers using your content, you are more likely to solve their problems and attract new clients to your law firm.
You can achieve this by ensuring that your audience has segments and personas. Doing this helps you create powerful and engaging content since you understand who your target audience is.
Basic demographic information will play a significant role in directing your content to individuals who will be more likely to face specific challenges. If you have a business development team, they are better positioned to give you valuable insights on these challenges; another helpful way is to use Google Analytics, internal CRM, or third parties.
Figuring out how to rank higher on Google can be overwhelming since various strategies you will find online. However, if you implement these five simple tips, you will increase your law firm’s blog online presence by a more significant margin. Doing this gives your blog an upper hand in attracting targeted online traffic, and your law firm will gain more access. Besides, many people will consider your blog post an authority and market leader for legal presentation.