No matter what your fashion style is, the t-shirt is your go-to piece to put together a trendy outfit. Available in many designs, styles, and colors, T-shirts are articles of clothing. Those are often regarded as the best clothing piece to reflect your personality, interest, and identity.
Because of this, selling t-shirts online has become very popular and inexpensive. Option for upcoming entrepreneurs to start their own businesses. In fact, according to statistics, it is estimated that the global market for the customer. The T-shirt printing industry will cross 10 billion dollars by 2025. Therefore, if you decide to get into this business, you should know that you will face some stiff competition.
However, don’t get discouraged because all you need is the right t-shirt business plan. And strategies to help you find your own success in this business. To get you started, here are five key things you should know before you start selling t-shirts online.
Choose your niche
Targeting a specific audience for your business can instantly put you ahead of your competition. You want to create a product that is truly unique and different from the rest, so you can stand out. To do this right, you need to find a niche that you understand and can market to.
For example, if your target audience is people who are passionate about the environment. They will most likely be willing to purchase a graphic plant shirt that showcases their love for plants above all else.
Therefore, think about what your passions are and create apparel that targets a specific audience. Once you define your audience. You can choose a suitable business name and obtain a custom logo that reflects your niche.
Source your products
Another important thing you should know before you start selling. T-shirts online are how you are going to source your products. You need to be able to provide your customers with high-quality t-shirts. And print designs as those are paramount to your brand and its success.
Start by choosing a quality fabric material for your merchandise. For example, cotton is a natural fiber that is perfect for t-shirts as it is soft, affordable, and breathable.
If you choose the material of a lower quality that can make your t-shirts shrink or rip after a couple of wears, you are risking getting a bad reputation for your eCommerce store.
Determine your price
Determining the price of your products will depend on several factors. These include the size and number of colors of the design, the type of printing you choose, and the quality of the t-shirts you select.
To ensure you are setting the right price for you and your customers, you should do some basic market research to find out. For example, you can get a decent number of people to answer a simple survey about whether they would buy your product for a certain price.
Whatever you decide, keep in mind what the market will pay. If the price of your T-shirts is too high, you could end up with a lot of unsold inventory.
Set up your online presence
Once you have created your product and determined its price, you need to start thinking about where you are going to sell and market it. Fortunately, you have plenty of options to choose from that will best suit your business needs as well as your customers’.
For example, online marketplaces such as Amazon, Etsy, and eBay are a great option as they offer the benefit of bringing huge amounts of traffic, meaning more people will see your products and hopefully buy them.
Also, social media platforms such as Facebook and Instagram are effective if you want to target specific buyers based on age, gender, common interests, etc.
Get licensed and trademarked
Although starting a t-shirt company is pretty easy, it is still a business that requires completing a few crucial business blanks to actually get your company up and running. In addition to determining your business structure, whether you are going to be a sole
proprietor or LLC, you also need to obtain all necessary licenses and permits.”In case you decide to start an LLC – it is best to do research on which LLC formation company to use, says Ian from llcguys.com
The reason for this is that you want to make sure you are not infringing on another company’s copyright and that no one is profiting off your design either. Therefore, before you launch your selling t-shirt business, look into protecting your designs, logos, and slogans with copyright or trademarks.
Final thoughts
One of the best, inexpensive and accessible ways to become an entrepreneur is to start a t-shirt business. T-shirts are a timeless staple piece that allows upcoming businessmen to be creative with their products’ designs and reach specific target audiences to make a profit.
However, because eCommerce is now stronger than ever, it is essential that you seek authenticity so you can be ahead of your competition. Start by developing an effective business plan and designing t-shirts that will speak your truth and resonate with other people too.
If you need help, read our guide to learn everything you need to know before you start selling t-shirts online.
