With Google My Business, you can easily and freely place your business in Google search results and on Google Maps and provide your customers with relevant information such as opening hours, address, photos and reviews. This will give customers a first impression of your business while benefiting from the high reach of the Google service. Whether you are providing Amazon Marketing services or selling handmade gifts, using GMB cleverly will increase your online presence.
We’ll give you 5 quickly implemented tips to help you optimize your Google My Business profile and improve your company’s local visibility in Google search results.
1. ADD COMPANY DESCRIPTION
OFTEN UNDERESTIMATED, BUT ELEMENTARY
The ability to add a short description is still neglected by many companies. The description should establish itself as an elementary component of the Google My Business profile in the long term. Take advantage of the space and tell something in short sentences about your company, your offer or even about your unique selling point. 750 characters are available for this, but only 250 characters are displayed in the so-called knowledge panel. The most important information, keywords and also the city are therefore best placed at the beginning of the text.
Tip: As is so often the case in search engine optimization, the following also applies here: Avoid duplicate content! So take a little time and create an individual description text for your Google My Business profile.
2. SELECT SUITABLE CATEGORIES AND SERVICES
FOR MORE RELEVANCE IN SEARCH RESULTS
Sort your business into the right categories. In addition to a primary category, several other categories can be selected. For example, if you run a clothing store, the “clothing store” category may make sense as the primary category. In addition, the categories “Women’s Fashion Store”, “Men’s Fashion Store” or “Baby Clothing Store” are available – depending on how your product range is set up. Relevance is the be-all and end-all here: With incorrectly assigned categories that do not fit the service or products, it becomes difficult to rank in the desired industry.
Tip: In addition to the categories, you can also enter certain services that your company offers.
3. PICTURES, PICTURES, PICTURES …
GIVE USERS A LOOK BEHIND THE SCENES
Not only textual information, but also images can be found in the Google My Business profile. These include the company logo, exterior and interior shots as well as team and product photos. Through high-quality images, you give customers a better understanding of your company, your service and your products. This allows you to stand out from competitors on Google. If you run a restaurant, it is advisable, for example, to upload photos of nicely presented food. With hotels, on the other hand, you give your customers an insight into cozy rooms with a feel-good atmosphere with appropriate image material.
Tip: For outdoor shots, photos from different directions are useful so that customers can better orient themselves when approaching.
4. KEEP CUSTOMERS INFORMED WITH CONTRIBUTIONS
FREE ADVERTISING SPACE FOR NEWS, PRODUCTS & OFFERS
This nice Google My Business feature has only been actively used by a few companies so far – all the better to jump on the contribution bandwagon now and stand out from the crowd and the competitors. Use the free advertising space and place the most important news, latest offers or most original products within your Google My Business profile. Upcoming events will also find a suitable place here.
Tip: If you have new products or offers frequently, or if there are many events within your company, it’s a good thing to create a content plan in advance. In this way, you can keep an overview and then evaluate the various contributions.
5. CUSTOMER REVIEWS
MAKING SERVICES AND PRODUCTS “TASTY”
Customer ratings and reviews will add relevance to your Google My Business listing. A high number of (positive) reviews gives Google the signal that your company is perceived positively – which in turn is an important ranking signal for the search engine. As is so often the case, stay true to yourself and keep your hands off fake reviews and information. They can result in penalties by Google and related ranking losses. In the case of negative reviews, it is always clever to react to the review with a statement. This also shows other users that you take the criticism to heart and praise improvement ?
Tip: It’s not always easy to get reviews. Sometimes it works wonders to take action and ask customers directly for a review. A review link that you can share with customers can be found in the location’s Google My Business profile.
RESULT
FOR LOCAL BUSINESSES, A GOOGLE MY BUSINESS PROFILE IS ESSENTIAL
A company’s presence on Google My Business is one of the most important ranking factors in terms of local search engine optimization. With a well-maintained Google My Business profile, businesses can be found more easily by customers. The information in the profile is not set in stone and can be changed at any time. Therefore, do not only take our listed tips to heart, but also make sure that your information is always complete and, above all, up-to-date. Thus, nothing stands in the way of local findability in the search results.
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