4 Successful Chargeback Reversal Tips For Merchants

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It takes a lot of guts for a merchant to go up against a chargeback. The seller will often lose – and if you are looking for merchant chargeback protection, you have come to the right place! We know that being in charge of a business can be difficult, with responsibilities such as customer service, quality assurance, and supply chain management. A chargeback on your account reflects poorly on your business, so let us help you reduce the number of chargebacks coming in by following these successful tips.

What Is A Chargeback Reversal?

A chargeback is when a customer disputes a transaction with their card-issuing bank, and their bank decides to reverse the transaction. It is one of the most common problems faced by merchants today. This can be for a variety of reasons, from not receiving the goods to the transaction being fraudulent. At the same time, chargeback reversal is a financial transaction when the issuing bank returns the fund to the merchant after examining the issue.

When a buyer claims a merchant chargeback through the bank, it asks several questions to get vast information about the transaction and the order. Then, the bank makes a decision, either issue a chargeback or decline the dispute. When the issue refuses, it’s called chargeback reversal.

Always Analyze The Reason For Chargebacks

In chargeback reversal, one of the most important things a merchant can do is always analyze the reason for chargebacks. It is easy to assume that it must be true if a few customers complain about something.

While this might seem like a reasonable assumption, there are plenty of instances where it is wrong. If a customer claims their order was missing, the merchant needs to investigate the issue first before investigating for fraud or theft. A common example of this is an online retailer missing an order because the buyer was at home when they placed the order and didn’t answer their phone when they tried to contact them back after receiving the goods.

Keep Excellent Transaction Documentation

When a customer makes a claim that they have not received their goods or the seller has charged the wrong amount, a merchant must keep excellent transaction documentation. It is vital to keep all records of the delivery service, including any photos or videos of the driver delivering the goods. This will show that you have indeed sent them and can reduce your chances of having to deal with chargebacks.

It is worth mentioning that if a buyer claims they have not received an item after it was successfully delivered, you must contact the carrier directly to get some concrete evidence. If you only have records from your side and don’t do anything about it, then the issuing bank may be responsible for ensuring cardholders’ are protected and will likely decline your chargeback reversal.

Make Sure Your Representment Evidence Is Compelling

The above mentioned steps are all about preventing chargebacks from happening in the first place, which is naturally much better than spending time and money on implementing a chargeback reversal. However, this doesn’t mean that you should never try to represent a chargeback. If you believe your customer’s claim is not valid at all, then this may be an option worth considering.

When thinking about representation evidence (customer complaints and claims the transaction was unauthorized), you should make sure to collect any evidence you can to support your case. This means that if the dispute is related to a missing order, then you will have to show clear proof that it had been delivered.

Hire Chargeback Management Professionals

A good chargeback reversal tip for any type of business is to bring in a team of experts. This is because they have more experience in dealing with chargebacks and know how to follow up with customer disputes, which can help you reduce the number of potential losses and lower your chances of having to deal with chargebacks.

For example, you can hire a Chargebackhit – a chargeback management service with a patented technology that will help to increase your business efficiency and chargeback prevention ROI. 

The Bottom Line

Chargebacks can be a huge problem for retailers, but it doesn’t have to be. By following the steps above, such as analyzing all customer claims, keeping excellent transaction documentation, and hiring a chargeback management professional, you can significantly reduce the number of chargebacks coming in and lower the risk of having to deal with chargebacks.

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