SEO stands for Search Engine Optimisation is very much required in today’s competitive world to augment or improve the overall visibility of your websites or mobile app in top-most search engines like Google, Yahoo, Bing, etc. In other words, SEO is the process of gaining organic website traffic from search engines.
These days, due to high competition every business needs to invest in SEO to stay ahead in the market.
You are making a huge mistake by not leveraging the benefits of SEO and this blog warns every business that doesn’t have an effective SEO strategy.
Here are the top reasons for implementing a proper SEO strategy to your website:
- People always searching for products and services on search engines
There are over 3 billion searches made per day and one trillion searches per year worldwide on Google. 9 out of 10 internet users search for information or find products or services online through Google. So, there are millions of opportunities for your business to get found on major search engines. One of the most significant benefits of SEO is that your customers are utilizing search engines like Google, Yahoo, Bing, etc. on a daily basis.
- SEO pulls in quality traffic
Traffic on search engines is the best and organic traffic for your business. Why? because individuals are actually searching for the solutions to the problems. You can pull huge traffic to your website by doing proper SEO. You don’t have to push out paid advertisements to sell your product or services. This is why the SEO industry is worth over $75 billion.
- SEO traffic is more likely to convert in sale or purchase
SEO traffic is more likely to convert than other sources of traffic like PPC or email marketing or social media marketing. In fact, organic traffic is the best conversion rate for a myriad number of websites. By positioning yourself top on search engines, you are putting your business to gain more sales and leads.
- SEO augment sales and leads
SEO is not a myth. You will boost your leads and sales if you offer viable products or services. Many small businesses generated a handsome amount of money through SEO outcomes.
- SEO can diminish your cost per acquisition
Another benefit of SEO is that it is totally FREE. You do not have to invest much to gain customers. The only costs in SEO are the hire the best and reliable company for doing website SEO or mobile app SEO.
- SEO doesn’t involve any paid marketing
You do not have to invest in the paid advertisements if you have a strong SEO presence. You can grow your website traffic or mobile app downloading without doing PPC (pay per click). An effective SEO strategy can help you scale up your business.
- Top SEO rankings provide 24/7 promotion
SEO is 24/7. It does not sleep. Your ranking does not disappear overnight. You can increase your website traffic every day. Once you rank high on the Google search engine ranking page (SERP), they will promote your business while you are sleeping.
- SEO builds trust and credibility
People trust Google. They utilize it every day to discover what they are looking for. By ranking high in SERP, your business will build trust and credibility with your audience. In fact, the first 5 results receive more than 65% clicks, whereas the remaining five receive just 4 to 5% clicks.
- SEO is the long term strategy
SEO is a long-term strategy and can take six to twelve months to get the rank on the first page of SERP. But, once you are placed in the top 5 positions, you rarely move down. The only reason this would change is due to rising SEO competition or change in Google algorithm.
- SEO boost your brand awareness
Conversions aside, SEO will also build your brand equity through content marketing. In simple words, SEO will help people become aware of your brand. Awareness is vital because your website visitors may not always be ready to purchase your products or services. However, by being aware of your offerings with content distribution on social media or any other platform, they may purchase in the near future.
- SEO can augment your website referrals
By doing SEO, you will gain more website referrals from search engines through link building. Moreover, your website visitors likely refer your website to their loved ones. A strong SEO presence will literally assist you to grow referrals.
- SEO is measurable
You can measure all the activities like the performance of your website, conversion rates, real-time visitors, new visitors or returning visitors, top-ranked website links, referral traffic, etc. With the right tools like Google Search Console or Google Analytics, you will be able to measure which search keywords are the most valuable to your business.
- SEO is more cost-effective than paid advertising
This is a no-brainer. SEO is more cost-effective than paid advertising. Once you rank high on search engines, you don’t have to pay for clicks to search engines. You can pause your PPC campaigns and let SEO rankings drive more results.
SEO has become a vital factor nowadays that plays a key role in making any website or business a top brand. Implementing a proper SEO strategy on a company’s website will always be beneficial for augmenting the visibility of that brand.